But WHY is this all happening?

But wait!

Let’s take it back to the origins of the Stanley craze.

The Target x Stanley "Galentines" Quencher tumblers

(I’d like to say you’re able to thank women for that!)

Thirsty after you catch on fire?

The Water Bottle as Status Symbol cycle is fascinating, sociologically.Corksicle > Yeti > Stanley > ?

A 1970s Stanley flask next to a 2018 version

and… i think that’s bad?

but i also think it’s a symptom, not the root problem.

So whats the point now

Still, others are just having fun with the craze.

Stanley tumblers in different styles and colors on store shelves

Plenty of memes have been made:

My man bought me a Stanley cup!

Casey Lewis, a youth consumer trends analyst,told Business Insiderthat the cups are on their way out.

This is peak, Stanley.

"Can you believe this all over those damn cups"  and "was watching this live and like seriously" text on TikTok

Theres no up from here."

After all, this isn’t the first time a water bottle was trendy.

And I’m hearing chatter thatthe Owalais the next cup on its way to fame.

TikTok screenshots showing sheriffs showing up at a store

Screenshot of Stanley tumblers being sold on eBay, with prices ranging from $100 to $140

TikTok screenshot with text "Hey Danielle, my name is Terence Reilly; I'm the president of Stan;ey — we'd love to replace your vehicle" with a photo of Terence and one of a car with a ribbon on it

The Walmart "off-brand" flask her daughter had