And how they’re changing tailoring forever with the power of technology.
Let’s get one thing straight: I’m a big guy.
And I’m still learning to be OK with that.
But men’s fashion has a long, long,longway to go.
What is THEODORE?
THEODOREis a 100% Aussie-owned menswear brand founded by Timothy Aquino.
Howare they using technology, though?
Through theirTHDR Pocket Tailor app, users can get their measurements thanks to a really simple process.
Oh, and it’s taking over 80 measurements btw.
The less people who know my measurements, the better.
At least, that’s how my insecurities make me feel.
While this initially made meverynervous, turns out I was in very comforting, judgement-free human hands.
The way Timothy explained it, the app measurement will always be consistent, thus eliminating human error.
But, with Theodore, the technology doesnotstop there.
you could even upload photos of yourselfinthe outfit to archive and use as a future reference.
Not everyone’s into having that information exist in this way, and that’s fine.
But I was really struck by the idea of a piece of clothing that tells a story.
When THEODORE say custom, they mean it.
Once the measurements were done, the fun part began designing the outfit.
Timothy made me think about something I never had before: “What is my wardrobe missing?”
For me, that looks like a formal outfit that’s still casual.
My life is lived in a shirt/jeans combo, or a full suit.
So, we ended up going with a matching pants and shacket set in myfavecolour: forest green.
From pocket styles to colour, fit to embroidery.
I even opted to get a word I have tattooed on me as a monogram in the jacket.
A THEODORE suit is customisable down to every last detail.
And don’t get me STARTED on the lining.
Never did I see myself be this excited about suit-lining, but here we are.
Timothy presented me with a stack of lookbooks and swatches, and the suit linings wereextraspecial.
Almost all of them reflected some form of intricate artwork, taken from various inspirations.
There was even an option for aGame of Thrones-inspired artwork to line your suit jacket.
Winter can’t come soon enough, if you ask me.
Now, it’ll be a few weeks before I receive my custom outfit.
Good luck finding a dream piece in a store if you’re anything above a XXL.
But, having this completely customisable piece with no size restrictions has already boosted my confidence.
But whatcanbe for everyone is the ability dare I say, right?
THEODORE’s range might not be for everyone, but their M.O.
feels like something we all can get behind.
Pics of my frankly fire outfit to come soon.
