PR Strategy 1 : Chucks got cancer.

It is what it is.

Dont expect more details or further updates.PR Strategy 2: Kates having mystery surgery.

Kate Middleton smiling in a blue hat and coat at a public event

You wont see her til April.

Heres a pic with her kids.

She doctored it herself.

Kate Middleton in a chic white coat over matching pants, carrying a small clutch, at a formal event

Shes working on a special project!

The disastrous palace PR team is why she had to make that video.

Feb 1: The palace denies that Kate was in “great danger.”

Woman in a purple blazer stands outdoors, looking thoughtful

Feb 29: Amid growing speculation, Kensington Palace says Kate is “doing well.”

March 10: The now-infamous Mother’s Day picture is recalled, given its poor photo editing.

I wanted to express my apologies for any confusion the family photograph we shared yesterday caused.

Kate Middleton wearing a quilted jacket, smiles during an outdoor event

I hope everyone celebrating had a very happy Mothers Day."

Like many amateur photographers, I do occasionally experiment with editing.

I wanted to express my apologies for any confusion the family photograph we shared yesterday caused.

Kate Middleton in a blue blazer, white top and dark pants, smiling outdoors

I hope everyone celebrating had a very happy Mothers Day.

C

March 18: Videofootageemerges of Kate at a farm shop in Windsor.

March 21: Kensington Palace says that Kate is working from home.

Royal family in formal attire on a balcony, two adults in ceremonial dress, two boys in suits, girl in dress with red accents

March 22: The palace releases a video of Kate saying she has cancer.

A message from Catherine, The Princess of Walespic.twitter.com/5LQT1qGarK

Prince William and Kate Middleton in formal attire, Kate in a red hat and matching outfit