The trend’s popularity is partly down to her generation, she says.

But TikToker, author, and podcasterMeredyth Willitshas a different reason as to why the topicis trending.

What if he dies?

Google Trends graph showing increasing interest in the search term "trad wife" over the past 5 years

What if he becomes incapable of going to work?"

“This content isn’t becoming popular because we’re mean,” she ends her video.

People had thoughts about her take.

Split screen with two women discussing the rise of 'Tradwife' content and its impacts

“The real tea is that she thinks shes too beautiful to be left or cheated on.

Classic internalized sexism & misogyny.

She thinks shes better than other women thus it cant happen to her.

Woman in a pink top speaking, with captions about valuing time with children and future investment

Shell learn,“another TikToker saidof trad wives.

What are your thoughts?

Woman speaks in a video; captions discuss women in their 40s and 50s and realities of parenting

Woman on screen talking, emotional expression, wearing a pink top with text from her speech onscreen

Woman speaking in a video with captions about a hypothetical family scenario

A woman speaks to the camera, text overlay on video, message about women's self-protection

Woman speaks to camera, captions about lifestyle glamorization visible, wearing a casual top

Two side-by-side selfies of a woman with long blond hair, indoors. She wears a tank top and touches her lip thoughtfully in one shot

Social media comment discussing marriage and the importance of working on the relationship

Comment thread on social media with two users discussing a celebrity's perspective on sexism

Comment on social media suggesting speaking with women experienced in traditional homemaking to understand their perspective