“Girls who have never discussed skincare before are now fixated on having 10-step routines.”
Gen Alpha is the youngest generation after Gen Z, and they’re currently age 13 and younger.
She captioned the video, “Kids at Sephora should be no mora.”

It’s like they’re growing up faster and possibly missing out on the more carefree pleasures of tweenhood.
If I could turn back time and be 11 years old again, I absolutely would not do it.
Plus, my awkward and emotional adolescence was far from unique.

You probably remember similar feelings and worries from when you were that age.
They told BuzzFeed, “Girls who have never discussed skincare before are now fixated on having 10-step routines.
Fleming and McCarthy hostthe podcastTake Two, which features cross-generational discussions about mental health along with practical advice.

However, that doesn’t mean these products meant for adults are appropriate for such young skin.
“Other than salicylic acid, I would avoid other exfoliating acids, including glycolic acid and lactic acid.
I also recommend avoiding retinols, vitamin C, and scrubs.

If the child has oily or acne-prone skin, then retinol may be okay to use.”
Dr. Mamina also provided a bit more context around retinols for anyone curious about this popular anti-aging skincare ingredient.
“Retinols can potentially be very irritating in those with young, normal skin.
Retinoids are used in acne [treatment] to increase the turnover of built-up skin cells clogging pores.”
“If theyre dead set on buying skincare, I tell them which ingredients to avoid.
I say to keep things simple with a cleanser, moisturizer, and sunscreen.”
Fleming and McCarthy said they’ve also been hearing about this trend from their counseling clients.
We would also recommend encouraging other interests that they have that do not focus on skincare and appearance.”
They also emphasize the importance of talking with your tween to understand why they want the products they want.
These skills will enable them to have the confidence to think independently."