The advent of 2024 was rife with everyone’s “ins” and “outs” lists.
The internet saw discussion of everything fromsilver jewelry (in) to quiet luxury (out).
But one trend that stands out from all the others is this: the anti-trend trend.
The video got over 800,000 views and is part of a larger “deinfluencing” series on her page.
“It’s been especially driven by TikTok.”
She also critiques the online beauty community for its focus on short-term makeup trends.
“Let me show you a couple of the things that I bought this past year.”
“Let’s see if there’s a common denominator between all of them, okay?”
“Rare Beauty blush,” she says, “viral on TikTok.
Dior blush: viral on TikTok.”
“Charlotte Tilbury glow wand…
Merit beauty lipstick and lip oil lip gloss.
Viral on TikTok.”
“It’s important for people to self-reflect,” Megi tells me.
“Are the things you own actually bringing you joy?”
She decided to cut back on trend-following late last year.
Making the individual choice to buy less stuff is where that starts!
If you’d like to keep up with Megi, feel free to follow her on TikTok@mothermegi.
