The trend has also led many to reconsider their relationship with their consumption.

“It really normalizes being a regular-degular person.

We get on social media and we’re constantly being sold new things all the time.

Woman with long hair waves at mirror, text on image reads "Underconsumption core: ways I live a full life embracing underconsumption"

Buy this, get this haul, whatever.

But most of us are not living that way,” Lauren said in the video.

“I’m telling you that because, during that 32-month period, we didn’t buy anything.

Split image showing:1. Key with text: "I drive an older paid off car".2. Coffee machine with text: "I make coffee at home".3. Makeup bag with text: "Five product makeup routine".4. Woman with text: "Having low cost hobbies"

We cut our expenses down to the lowest of the low.”

Like Lauren, the economic benefits of consuming less may resonate with young people.

Similarly,Dr.

Social media comment section: Commenter 1 realizes she doesn't need half the stuff she buys; commenter 2 loves underconsumption; Commenter 3 comments on loving underconsumption videos

By engaging, even if about under-consuming, they still have your attention and $$$.

“In my view, the ‘underconsumption core’ is a new iteration of anti-consumerism,” she said.

Comments by discussing consumption levels

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Jess gesturing with hand raised, wearing sunglasses on head. Caption reads: "The 'underconsumption core' trend is just broke living packaged up to be palatable"发

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Lauren with curly hair speaks in a video. Text on image: "but most of us are not living that way"

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Three-image collage of Lauren with curly hair speaking. Text on images highlights the importance of mindful consumption over keeping up with others

Cartoon wallet with a worried face watches money with wings flying away

A shelf filled with numerous bottles of personal care products. Overlay text reads: "Unpopular opinion but I feel like this underconsumption trend has been a real eye opener. I feel gross. I am going on a no buy"

A computer screen displaying a woman in a blue shirt performing a skincare routine, with multiple skincare products on a table in front of her

Screenshots of TikTok videos featuring the hashtag "underconsumption core." Videos include topics on minimalism, protecting houseplants, makeup, and Converse shoes

Refill station with various household products in large bottles. Products include soaps, lotions, and cleaning supplies, encouraging sustainable living

Person with long, wavy hair sits at a table with head in hands, surrounded by various household items including food packages, bottles, and cleaning products