“Trying to claim ownership of it is like trying to claim ‘ketchup’ or ‘mayo.'”
Note: This post was updated on Wednesday, April 10 to include a statement from a Momofuku spokesperson.
If you’re a food lover, you’re probably familiar with David Chang.
He doesnt want to be respected by AAPI.
He wants to be the who white suburbanites reach for when theyre at Erewhon.
(Simu Liu is,as of last year, the previously-mentioned MiLa’s Chief Content Officer.)
Hey@momofuku, I hear you’re bullying businesses over use of the term ‘chili crunch’.
Winner keeps the name, loser (it’ll be you) backs off.Game on?
Appreciate it :)Asian chili crunches actually predate all of our businesses and will endure long after.
Trying to claim ownership of it is like trying to claim ‘ketchup’ or ‘mayo’.
There’s room for all in the marketplace, from the mom and pops to the MiLas and Momos!
His point is one that’s very much worth considering.
Instead, he trademarked the logo, including the iconic rooster and green cap.
Throughout the recentHuy Fong sriracha shortage a dark time in my household!
we saw that free advertising played out in real time.
We’re proud to stand alongside so many AAPI-founded brands making enormous and long-overdue changes in the space.
We worked with a family-owned company called Chile Colonial to purchase the trademark from them.
They have defended the trademark previously against companies like Trader Joes.
Our intent has never been to stifle innovation in a category that we care deeply about.
And that is what were trying to do."
